Did you know?

It takes an incredible amount of water (up to 10, 000L / 2600 gallons) to produce a single pair of blue jeans.

That includes growing the cotton and the manufacturing, but it doesn’t include the water that you’ll use to wash your jeans over time.

Blue jeans are not the only clothes that have such an impact. The entire textile industry is the second largest polluter of clean water globally, after agriculture.

Cotton is not the only problem. Polyester is the most popular fabric used for fashion. But when washed in domestic washing machines, polyester clothes shed microfibres that end up in our oceans.

Fast fashion encourages people to buy more and more, and produces 92 million tons of solid waste dumped in landfills each year.

What can we do?

Slow down! Choose better quality clothes, keep them longer, mend them when needed, and recycle or upcycle them. Visit second hand shops first and have a look at their collection: it is easy to find cool stuff, often cheaper!